Market Like a Street Skater

This is to be the blog for an e-book I'm writing, "Market Like a Street Skater".  This started as a post on my work blog and thanks to Daniel's suggestion I'm opening up the process of writing this e-book to anyone who would like to contribute.  I believe that this is how Robert Scoble and Shel Israel wrote 'Naked Conversations', so my apologies for biting your style, but a good idea's a good idea.

Thanks to Seth Godin I have become enamored with ebooks.  (yes there is a Squidoo lense as well.) I have wanted to write one for a while but struggled with what to write about.  My day job is that I'm the Director of New Media at BlueLine.  My background is a former Las Vegas skate shop owner.  Where do the two converge?

I have a BA in Communications from Boise State University.  My senior thesis was a phenomenological view of internet chat rooms (this was the mid 90's).  Being an ADD Gen Xer I've had a variety of jobs, including; mountain bike tour guide and skate shop owner.  After moving back to Boise I began working in the PR field but realized that wasn't the best fit for me so I joined a Grassroots Marketing agency and have been building their New Media division.

I didn't want to write an ebook just about New Media, because I believe that New Media is just one piece of this new marketing world.  So combining my love for online communication, with marketing and my adiction for adrenaline I came up with the theme for my ebook.

I look forward to this process and and invite your participation.

Comments

[Shel Israel]

Congrats on this journey you have started. Robert and I did what we did in the hopes that others would see the value of collaborating with the blogosphere. We hope you take what we did further than we we went. We wish you the absolute best of luck.

[Daniel]

Hey Tac, awesome news. I think you should open up with how marketing is all about community and trust and track the evolution of marketing and how when that trust is violated, the medium as a marketing tool dies (door-to-door sales, telemarketers, television claims, even airwalk shoes if you take Gladwell's take on their decline).