About Me

This is to be the blog for an e-book I'm writing, "Market Like a Street Skater". This started as a post on my work blog and thanks to Daniel's suggestion I'm opening up the process of writing this e-book to anyone who would like to contribute. I believe that this is how Robert Scoble and Shel Israel wrote 'Naked Conversations', so my apologies for biting your style, but a good idea's a good idea.

Thanks to Seth Godin I have become enamored with ebooks. (yes there is a Squidoo lense as well.) I have wanted to write one for a while but struggled with what to write about. My day job is that I'm the Director of New Media at BlueLine. My background is a former Las Vegas skate shop owner. Where do the two converge?

I have a BA in Communications from Boise State University. My senior thesis was a phenomenological view of internet chat rooms (this was the mid 90's). Being an ADD Gen Xer I've had a variety of jobs, including; mountain bike tour guide and skate shop owner. After moving back to Boise I began working in the PR field but realized that wasn't the best fit for me so I joined a Grassroots Marketing agency and have been building their New Media division.

I didn't want to write an ebook just about New Media, because I believe that New Media is just one piece of this new marketing world. So combining my love for online communication, with marketing and my adiction for adrenaline I came up with the theme for my ebook.

I look forward to this process and and invite your participation.