Market Like a Street Skater

The Basic Outline

Here's the basic outline that I have so far:

Rule #0: THERE ARE NO RULES!!!

Rule #1: Be Different
   Fight the Norm
   Be Loud
   Start Your own Trends
   Be Polorizing

Rule #2:  Go Big
    Don't Be Affraid
   One Up Your Heroes
   Try New Stuff
   Don't Bail, Stick It

Rule #3:  Support the Scene
   Make it a Lifestyle
   Fight for What You Believe In
   Be Persistant
   Hang Out with Like-Minded People

Rule #4:  Love What You Do
   Do What YOU Want for Fun - Get Paid for What Others Want You to Do.
   Have Fun
   Ignore the Outliers
   Be Yourself

Rule #5:  Act Like a Rockstar
   Impress the Chicks
   Record Your Best Tricks
   Be Cocky
   Be the Life of the Party

I know some of this is vague or may not make scense right now, but bear with me and hopefully as I break each of these down and expand on them it will make more sence.

Market Like a Street Skater

This is to be the blog for an e-book I'm writing, "Market Like a Street Skater".  This started as a post on my work blog and thanks to Daniel's suggestion I'm opening up the process of writing this e-book to anyone who would like to contribute.  I believe that this is how Robert Scoble and Shel Israel wrote 'Naked Conversations', so my apologies for biting your style, but a good idea's a good idea.

Thanks to Seth Godin I have become enamored with ebooks.  (yes there is a Squidoo lense as well.) I have wanted to write one for a while but struggled with what to write about.  My day job is that I'm the Director of New Media at BlueLine.  My background is a former Las Vegas skate shop owner.  Where do the two converge?

I have a BA in Communications from Boise State University.  My senior thesis was a phenomenological view of internet chat rooms (this was the mid 90's).  Being an ADD Gen Xer I've had a variety of jobs, including; mountain bike tour guide and skate shop owner.  After moving back to Boise I began working in the PR field but realized that wasn't the best fit for me so I joined a Grassroots Marketing agency and have been building their New Media division.

I didn't want to write an ebook just about New Media, because I believe that New Media is just one piece of this new marketing world.  So combining my love for online communication, with marketing and my adiction for adrenaline I came up with the theme for my ebook.

I look forward to this process and and invite your participation.